CATHY WU

Cathy1
Cathy
RELAY FOR LIFE
A rebranding of the American Cancer Society's annual 24 hour cancer fundraiser, Relay For Life. Focused on personalizing the experience and the unification of different people all over coming together in the remembrance and fight against cancer throughout the duration of the relay. View more projects in Senior Capstone »
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SEATTLE INTERNATIONAL FILM FESTIVAL
Marketing materials for the Seattle International Film Festival highlighting the collective energy found there. When film makers, producers, and moviegoers are brought together to celebrate film, a new and unique dynamic is created and new insights. View more projects in Communication Programs »
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KING COUNTY LIBRARY SYSTEM
A rebranding system for KCLS focusing on the library as an interactive, dynamic, ever-changing source of information. The logo depicts a butterfly made up of two open books placed back to back, signifying the diverse, vibrant, and approachable personality View more projects in Case Studies in Corporate Identity »
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SHIFT PUBLICATION
Publication created for the TED Conference, highlighting TED Prize winner Gordon Brown and his wish to use digital communication to create a global community raising global awareness and begin to start solving some of the world’s previously unseen problems. View more projects in Publication Design »
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FOLLOW THE HANDS
A wayfinding system for non-English speakers to navigate through the UW Art building. Based on the idea of universal hand signals, the large hands serve to minimize the use of text but also as recognizable landmarks that will help visitors to orient themselves. View more projects in Exhibit Design » Other group members:
Emily Cheng, Nicole Chan, and Jane Park
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